Redesigning a B2B
Delivery & Routing Solution
Powerstreet, a top B2B delivery and stock management provider in LATAM, required a redesign of their core app to improve user experience and streamline fleet operations.
As a consultant, I created and delivered an intuitive and efficient interface to meet the diverse needs of their clients.
2023
Product Design
Design System
User Interface
Planning
Facilitation
This project has been summarized to respect the client’s privacy.
✴︎ PROBLEM STATEMENT
Despite its powerful capabilities, the core app’s complexity and outdated visual design made it difficult for users to perform tasks efficiently.
The intricate navigation and unclear processes were major pain points.
✴︎ VALUE PROPOSITION
To redesign the app with a focus on usability and clarity, providing a flexible and scalable solution that can adapt to various client needs while maintaining a consistent brand experience.
✴︎ PROCESS
UX Audit & Process Mapping
Conducted a thorough audit of the current app and mapped out core processes, ensuring all details were captured and validated with the client.
Design System
Created a design system aligned with the client's brand, ensuring ease of implementation by the development team.
Full Redesign
Revamped all app views and flows, focusing on consistency, usability, and enhancing clarity and efficiency
FEATURE DESIGN
✴︎
FEATURE DESIGN ✴︎
The new design is simple and visually clean, with streamlined flows.
The Client view shows all relevant information while maintaining visual hierarchy.
The Sales view has variants to include product images and allows the seller to easily add items to the current order, and generate sales reports.
The customizable Survey module allows the company to receive feedback directly from the customer.
While the core app is still in development and implementation,
the Design System is currently being applied to other projects
for clients of PowerStreet across Latin America.